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Want to change reality?

Do you look out at the world and think — this should just work differently? Ever pitch your friends on what you would launch or build, if only you had the skills, the resources, the time? Do you hear the stories of innovators and entrepreneurs and wonder if that could be you?
 

If so, you're going to want to join the Business Unusual community.

You‘ve seen those business reality shows where contestants pitch

their products in hopes of winning big bucks from an investor. 

Business Unusual is completely different. It‘s about using the tools

of the entrepreneur to launch a different world.

You‘ve seen shows where chefs, designers and singers compete to

show they‘ve got what it takes. On Business Unusual, innovators 

compete to change their workplaces and schools, their industries

and communities - their world. To replace the way we do things

today with something better.

You provide the ideas and drive. Business Unusual provides the stage and platform for you to transform your great idea into a viable innovation. 

WE ARE NO LONGER ACCePTING APPLICATIONS for the pilot episode

businessUNUSUAL

About         businessUNUSUAL

Today we must remake entire industries and help communities reinvent themselves while we generate jobs for a new generation. To turn the tide, we need true and exciting stories about how regular people confront tragedy and fear with resourcefulness, teamwork, and entrepreneurship. As the world confronts unforeseen challenges, we need more than business as usual. We need BusinessUnusual, where regular people use the tools of the entrepreneur to launch a different world.

Those of  us who love reality TV competitions are captivated by watching regular people strive to master the craft of the pastry chef, find their true love, dance or sing their hearts out. Following this entertaining format, Business Unusual spotlights the process of building a business with social values, featuring real people, in the game to earn impact as much as income. 

Our competitors go through the excitement and trials of launching bold experiments to replace the broken systems that are failing us. Contestants strive to advance to the next challenge, while judges evaluate their work, from product prototypes to social media campaigns, for its capacity to disrupt industries and change the way we live.

Over the course of 13 episodes, teams pilot their enterprises and prove their potential to transform the food we eat,  the clothes we wear, the supply chains that feed our industries, and the institutions that meet our communities’ needs. As in a classic competition show, contestants are eliminated until the final winner is proclaimed.

Our contestants come from colleges, chambers of commerce, incubators and accelerators serving local and regional communities, and inside companies, basement studios and garage workshops. In an epoch when the American dream can seem embattled, we’re putting the power in the hands of entrepreneurs and inviting viewers to cheer them on.

meet the teams selected

for the pilot episode

meet the production team

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Amy Kalafa

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EXECUTIVE PRODUCER

A-RAY.tv

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Alejandro Crawford

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HOST / CREATIVE PRODUCER

CEO, Rebelbase

Professor of Entrepreneurship at the Bard MBA in Sustainability

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Alexander Gunuey

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SENIOR EDIT / POST SUPERVISOR

A-RAY.tv

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Tomás Mora

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TECHNICAL PRODUCER

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Maya Mualem

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POST PRODUCTION INTERN

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Mishelle Hebshie

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PREMIERE PRO INTERN

meet the judges and coaches